Under Armour

It all started with a t-shirt. A dynamic, design driven shirt that worked with the body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - created to keep athletes cool, dry and comfortable throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold and AllSeasonGear® between the extremes. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.

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