Jeffrey Lubell founded True Religion Jeans in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer. Today, True Religion Jeans is known not only for its denim, but also for its vintage-inspired knit and woven sportswear. True Religion Jeans' commitment to perfect fit, timeless style and that hippie bohemian chic flare have solidified True Religion Jeans' brand position as a leader in premium denim and casual sportswear globally. True Religion Jeans is and always will be: timeless, hippie, bohemian, chic.