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SPORTALM‘s success is based on the strong ties of the Ehrlich family and the regional connectedness in Kitzbühel. Since more than 30 years, SPORTALM is a family owned and operated business. Established by Wilhelm Ehrlich and his wife Herta, their daughters Ulli and Christina are now equally involved in the management. Together with the employees, many of whom have been working for the company for years, SPORTALM is one of the most successful companies in the Austrian fashion business. Passion combined with brave trends, internationality knit together with origin awareness: mixed with innovation, gives the typical SPORTALM-fashion a playful touch, that is reckoned as extremely wearable in every situation and wins with its extraordinary elegance as well as feminine sportivity.