New in the Village! The outdoor brand Peuterey has opened its boutique - right beside M Missoni. Come and discover the exclusive highlights of this brand!

Peuterey, the Italian upper-premium contemporary outwear brand founded in 2002, takes inspiration from the name of a crest on Mont Blanc, one of the most fascinating routes on the Alps.

With a practical approach under the tag ‘reality telling’, the brand stays true to its originality based on its interpretation of Italian aesthetic mixed with a metropolitan touch. In 2016, Federico Curradi joined the brand as creative director both of  men and women’s lines.