In spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with its iconic Swoosh. Today, Nike has become the world leader for performance sportswear, footwear and equipment. More than just a label, the brand is a state of mind shared by millions of athletes around the world.

What started as a small US-based footwear distributor has grown into a global marketer of sports performance products with unrivalled innovations. Nike’s ultimate mission is to bring inspiration and innovation to every athlete* in the world. 

*”If you have a body, you are an athlete.”— Bill Bowerman

Nike’s revolutionary Air

Nike’s revolutionary Air-Sole unit made its way into Nike footwear in the late ‘70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.


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