Fred Perry

The sports label, created by the 1930s English tennis champion, started with a sweatband but quickly grew to include shirts and in 1952, the iconic Fred Perry polo shirt was born. One of the first items of sportswear to cross over to street fashion, the shirt became the favoured garment of the burgeoning Mod movement in Britain. Today find it in a dazzling array of colours, along with a range of quintessentially British casual wear and cool accessories