Bogner
Bogner is synonymous with sports and quality, activity and self-confidence. The brand stands for the very personal luxury to live your own free and active life, and the courage to do so. Sportsmanship and high quality are becoming increasingly more important. Bogner - the balance between sports and luxury.
From a single brand to a lifestyle strategy
Bogner is a lifestyle brand covering a broad spectrum of sports and fashion, from skis to evening wear, from fragrances to feature movies. A brand with many facets.
Bogner is an independent and unique lifestyle defined by:
- an enthusiasm for sports
- a striving for the highest possible quality
- a commitment to a clear, timeless and international design
Bogner is considered to be the "inventor of sports fashion" and draws its creativity and fascination from the exceptional interaction of sports and fashion.
Four personalities - one clear identity
The core of the brand is its history - competitive sports and fashion. The successul alliance between ski champion Willy Bogner Senior and his wife Maria Bogner laid the foundation stone for the Bogner brand. Due to her precise sense of style Maria Bogner was soon known as the "inventor of Sports Fashion". This was the launch of the brand's success. In the second generation, Willy Bogner Junior and his wife Sonia are living on this exceptional liaison between sports and fashion and have carried it into the world.
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